Work / Automotive · Saudi Arabia · 2026
Custom WordPress site for a car dealership in Saudi Arabia
A car dealership in Saudi Arabia wanted a competitive website that its own staff can update. I designed and built it on the same block-based WordPress architecture as my tourism platform, so the team manages cars and pages from the dashboard.
- Role
- Solo: design, development and content (launch pending)
- Date
- 10/2026
- Stack
- Custom: Theme, Plugin, Gutenberg blocks with SCF fields · Configured: Secure Custom Fields (SCF)
- Result
- Lab LCP 0.9 s desktop / 3.7 s mobile (PageSpeed Insights, Oct 2026, pre-launch)
- Status
- Pre-launch · screenshots
More pages from this project
Context and problem
The dealership needed a competitive website for the Saudi market that its staff can update themselves.
My role
Solo, from interface design to development and content.
What I built
- A custom WordPress theme (no page builder).
- A custom plugin for the site’s content.
- Editable Gutenberg blocks and custom fields with Secure Custom Fields (SCF).
Next step
The site is close to launch. Mobile LCP is 3.7 s in lab tests and is being optimised before go-live.
Results
| Metric | Desktop | Mobile |
|---|---|---|
| Largest Contentful Paint (LCP) | 0.9 s | 3.7 s |
| First Contentful Paint (FCP) | 0.4 s | 1.9 s |
| Total Blocking Time (TBT) | 0 ms | 0 ms |
| Cumulative Layout Shift (CLS) | 0.002 | 0 |
| Speed Index | 1.3 s | 3.2 s |
Lab data from Lighthouse via PageSpeed Insights, home page, October 2026, before launch.